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Social-Media Savvy Jewelry Brand Mejuri Opens Location in Boston

By Antonia DePace | October 12, 2020 | Style & Beauty


Co-founder and CEO Noura Sakkijha

If you’ve been on Instagram lately, you’ve likely noticed countless influencers and A-listers donning the latest delicate pieces from fine jewelry brand Mejuri (—even Selena Gomez has been spotted wearing them. Since opening in 2015, the brand has grown to six locations, one of which is in Boston’s Seaport. Here, we get the scoop on the newest boutique with co-founder and CEO Noura Sakkijha.

Why did you choose Boston for the first East Coast Mejuri?

We’ve had our sights set on Boston for quite some time, and [we’re] beyond excited to see the store finally open. We know there’s been a very strong Mejuri community here, and [we] wanted to give them the in-person experience that our physical stores offer.

How are you growing Mejuri’s shopping experience these days?

Our number-one priority is the safety of our customers and our staff— this is something that we are assessing on a daily basis along with any updates regarding government regulations. Many of the measures we’ve introduced work toward this. We also want the shopping experience to be personal and enjoyable. We worked quickly to introduce services such as phone orders, walk-up service to place orders on an iPad with a stylist and curbside pickup. Customers can also book one-on-one styling appointments with our staff.

Tell me more about the one-on-one styling appointments.

Personal appointment styling is an experience completely catered to the individual and her desired outcome. Our talented stylists are trained to help you create the perfect stack or combination, and we find that our clients love it for this reason—especially when it comes to our milestone rings. There is no threshold for purchase with these appointments and absolutely no pressure. Whether you’re starting from scratch or want to find something to enhance your existing jewelry look, our stylists are dedicated to building a relationship with you. It’s a nice gift experience as well—allowing your loved one to have a one-on-one experience to find the perfect piece for herself.

What are some of your favorite pieces?

My [current] favorite pieces are our more bold and statement pieces, but are made to last forever. [Some of these include] our Heirloom ring, black onyx medallion necklace, oversized thin hoops and thin Croissant Dôme ring. Given that we spend so much time on Zoom, statement pieces are a fun way to elevate any outfit.

Photography by: Mejuri