The lavish Italian beauty brand has found a new home in Back Bay. 
In 1221, Dominican friars tended a garden in Florence, teaching pharmacopeia and natural preparations. Over 800 years later, those same cultivation techniques found their way into Santa Maria Novella’s renowned beauty products. Starting in Italy and expanding to U.S. locations like New York, Miami and Los Angeles, this brand creates cosmetics, fragrances and wellness products that allude to the essential foundations of aromatic plants. Take their Acqua Della Regina scent, a timeless blend of petitgrain, neroli, rosemary and lavender. Or their Idralia five-step routine, which adds a whole new meaning to self-care by catering to daily nourishment and hydration. With sumptuous products like these, it’s no surprise that the brand cultivated an equally luxurious brownstone boutique, opening this week. Inside, find a space furnished with the finest Made-in-Italy craftsmanship inspired by apothecaries, libraries and palaces. From stepping into the store empty-handed to leaving with a whole new routine, Santa Maria Novella is an indulgent experience now at the fingertips of Boston locals. 121 Newbury St., us.smnovella.com
Photography by: Courtesy of Brand
