The Back Bay store is 46,000 square feet
Admit it, gents, quarantine leisurewear isn’t exactly our look. It doesn’t even measure up at Foxboro tailgating— well, when that Sunday pastime of grills and polished flasks returns. In other words, we’re all dying to get our sartorial mojo back—the polished squeak of leather wingtips, the crisp white collars of tailored shirts, the sheen of new blazers. Which is why we should be thrilled about a 46,000-square-foot fashion juggernaut in Back Bay at Copley Place. Saks Fifth Avenue recently opened the two-level destination with ready-to-wear fashion, plus accessories and footwear.
The venue features a Saks favorite among its fans: the Fifth Avenue Club for personal shopping. Customers will also find a made-to-measure option for tailoring and customization among suits, blazers, dress shirts and tuxes. Brands in the store’s spotlight include Fendi, Givenchy and Thom Browne for suits; Brunello Cucinelli, Boglioli, Ermenegildo Zegna and Giorgio Armani for luxe formalwear; and Alexander McQueen, Dior, Dolce & Gabbana and Saint Laurent for footwear. The store also showcases contemporary fashion houses like AMI Paris, Canada Goose, Comme des Garçons PLAY, Fear of God and Heron Preston.
The new Saks features looks from Brunello Cucinelli
Shopping in the time of social distancing comes into play here (face coverings worn by sales associates who undergo daily screening, for example), and it all measures up to smart retailing. But the extra measures like shopping by appointment (even beyond store hours) and customized dressing-room prep make the experience even more appealing. Two slam-dunk VIP experiences: shopping for clothing and jewelry with a sales associate via Zoom and Try Before You Buy, where select pieces are sent to customers’ homes; Saks charges for what the customer keeps, and the retailer picks up the other pieces. Upshot: There’s no longer an excuse not to tidy up and refocus a wardrobe for the chilly months ahead. 100 Huntington Ave. at Copley Place, saksfifthavenue.com
Photography by: Saks Fifth Avenue