Rolex Opens Its Biggest Boutique in America on Newbury Street

By Michael McCarthy | November 6, 2020 |

Pearlmaster 34 in Everose gold with diamonds.

Craig Rottenberg, president of Long’s Jewelers, has undoubtedly been counting the days this fall until he unveils the first two-story Rolex boutique in the United States. He says the Long’s team has worked closely with Rolex to design the 4,000-square-foot store, which will include signature Boston elements to make it truly unique. “Rolex is very particular about which cities have a Rolex boutique,” says Rottenberg. “Boston was an easy decision because of its size, success and history. We’re honored to be their partners in operating the store.” The longtime jewelry executive says he can’t wait for Bostonians not as familiar with Rolex to see and experience the brand’s commitment to quality, craftsmanship and attention to the smallest details. “Also, Rolex is an incredibly charitable organization,” says Rottenberg. “Although they are humble about their support [of charities], I encourage everyone to visit rolex.org to learn more about their amazing efforts.” 8 Newbury St., longsjewelers.com; rolex.com

Tags: watches

Photography by: Courtesy of Rolex