Rocky Barnes, fashion mogul, model-turned-designer, and social media “it” girl, is here to share her highly-coveted wardrobe with the world!
Rocky is opening her IG-famous closet for fans and followers to borrow from, exclusively through the fashion-sharing platform, Wardrobe.
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Wardrobe is a Gen-Z-focused peer-to-peer fashion rental house, making the world's most coveted closets accessible to everyone.
The platform has attracted hundreds of influencers and celebrities to open up their closets with fans and forge a new kind of creator-fan engagement and revenue source.
Its investors include Slow Ventures and the founders of some of the world’s most storied companies: Airbnb, Casper, Coinbase, HQ Trivia, Opendoor, and early investors of Farfetch, Rebag, Uber, and SpaceX, among others.
Barnes, the boho beauty behind the unisex and baby collection The Bright Side, joins the ranks of A-listers like Queer Eye star Antoni Porowski, actress and current face of Dior Nina Dobrev, and GRAMMY Award-winning recording artist Leon Bridges in lending personal pieces of her signature style to anyone who'd like to borrow it.
On a broader scale, Wardrobe is drastically altering the fashion cycle; it is quite literally giving the average person an experience they cannot get anywhere else.
"I wore this dress by Self Portrait to a holiday party, but it would be absolutely stunning on a bride for a wedding event! I wore it with just a nude bodysuit but come with a nude slip as well! So many beautiful details on this dress!"
The platform also partners with local dry-cleaners to make rentals easy, so that everyone can explore a wide variety of fashion in a sustainable and affordable way.
Starting March 2 at 12 pm EST, fans will find a treasure trove of Rocky’s most-liked looks from Instagram as well as some personal favorites available for borrowing, like the Celia B skirt-set, Herve Leger 'Ottoman' set, or Ronny Kobo 'Santana' dress.
Photography by: Courtesy Rocky Barnes
