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Oscar De La Renta Opens Its First Ever Boston Pop-Up Boutique on Newbury Street

By Kaitlynn Miller | April 6, 2018 | Style & Beauty

On April 6, Oscar de la Renta welcomed shoppers to their first free standing location in Boston—a pop-up shop that will be open from now through June 30.

“With long-standing wholesale business in Back Bay and Chestnut Hill, it makes tremendous sense for us to open our own shop on Newbury Street. We are excited to continue to tell the Oscar de la Renta story with this new pop-up store on one of the most prestigious retail blocks in the country that is a destination for both locals and tourists.” – Alex Bolen, CEO of Oscar de la Renta


Occupying 160-square-feet at 24 Newbury Street, this temporary boutique is filled with ready-to-wear, handbags, shoes, and fashion jewelry from the Resort 2018 and Spring 2018 collections, as well as a capsule collection from the childrenswear line. And for the bride-to-be, this location with also include Fall 2018 bridals gown—exclusive to Oscar de la Renta boutiques—available to see by appointment, along with Pre Fall and Fall 2018 ready collections, eligible for pre-order.

Photography by: photography via