If your name is Lexi, Jules, or Morgan, you definitely shopped at Madhappy this weekend post-Barry’s and pre-Commonground
Everybody’s favorite La-based lifestyle brand rooted in optimism has opened its new pop-up in Soho NYC this weekend.
Following the brand’s announcement on Friday afternoon of the highly-anticipated store opening and exclusive NYC collection drop, Madhappy opened its doors to every girl working in Marketing at a media company.
You literally couldn’t miss it, because there were over 500+ person lines wrapped around the block during opening weekend on both Saturday and Sunday.
The brand’s loyal fanbase traveled near and far, flooding the streets of SoHo all weekend long to experience the interactive pop-up and shop the exclusive NYC collection.
More importantly, your fellow Aephi sisters were celebrating World Mental Health Day, which took place on Sunday 10th.
Mental health awareness is a critical component of the brand’s mission, so it was only fitting they released this collection on this day.
Madhappy’s optimism mission is threaded through every aspect of the brand and IRL retail is no exception.
Entering as the first pop-up since 2019, Madhappy welcomed back its local optimists with a sprawling outdoor oasis in the city.
Located at 33 Howard Street, the store invites the tall grasses and flowers of the meadows into the city winter.
Framed between polycarbonate wall systems, the artificial and natural mingle to create an immersive environment at a stark contrast to its city environment.
As every single detail of their stores is meant to evoke a feeling, Madhappy approaches each bespoke design to speak to their objective and provide a differentiated consumer experience that evokes emotion and sparks conversation.
Madhappy’s newest pop-up store marries the IRL & online community by meeting consumers where they are.
More broadly, the store functions as a physical touchpoint for those seeking inclusion.
Even for those who don’t know the meaning of LML.
Shhh, that’s a secret I will never tell.
Xoxo, Gotham Girl
Photography by: Courtesy Madhappy