Somerville gained a new neighbor last evening with the opening of Liberty Cannabis dispensary; the sleek new store feels like a cross between a luxury retail space and an art gallery. The brand, which also operates a growing facility in Monson, hosted a private unveiling with small bites from chef Peter Ungár of Tasting Counter, mocktails courtesy of Offsite Catering and music from Bake Joynton. Liberty Cannabis founder and CEO, Josh Genderson joined his family and friends as well as local influencers, creators, and VIP’s to celebrate the opening of the new location at 304 Somerville Avenue, which is set to open the week of October 22.
A look inside the interior design of Libery Cannabis
“For us, opening in Massachusetts has been a real labor of love and patience,” says Genderson inside the brightly lit Somerville store. Colorful canisters for medicinal marijuana are arranged behind him; patients can identify the types of cannabis by color (like blue and green), by logo, and names (Vitality and Clarity). Genderson, who is also the president of his family’s 70-year-old Washington D.C. based spirits company, is used to working with regulations and compliance issues. He found his way into the cannabis company after working with a group of parent advocates (many of them federal employees) who were looking for natural ways to treat their children's’ debilitating seizures. After seeing that 90 percent of the children in the pilot program went from 40 seizures a day to none he was inspired to apply for his first cannabis license in Washington D.C. He now runs stores and grow centers in Massachusetts, California, Maryland, Pennsylvania and the District of Columbia. “We’ve staffed our lab with real scientists who are making safe and healthy products for us,” says Genderson. “I‘ve found over the years that people—scientists, cultivators—are so excited to come into the cannabis space.”
Josh Genderson outside of Liberty Cannabis' new Somerville location
Photography by: Photography by Ryan Stranz