Blue Monarch Founder Mojgan Brumby Finds Solace in Sharing Beauty Secrets

Matt Juul | February 3, 2020 | Style & Beauty

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Building a skincare brand isn’t just business for Mojgan Brumby—it’s a way to pay tribute to her family of strong women in Iran. As the founder of Blue Monarch, which recently opened a brick-and-mortar store in Weston, Brumby has created an all-natural line of high-end beauty products derived from recipes passed down by her mother, grandmother and aunt. “They always had a remedy for everything,” says Brumby. “Persian women, they always want to look their best.” Fusing old-world techniques with the latest in skincare research, Blue Monarch offers a wide selection, including popular items like the facial cleanser infused with cucumber extract. Another fan favorite is the eye cream, made with rose essential oil, an ingredient her grandmother would frequently use. “It is anti-aging, anti-inflammatory and it stops the free radicals from growing,” says Brumby. Unfortunately, she hasn’t been able to return to Iran after seeking asylum in the United States due to persecution over standing up for women’s rights. Brumby’s father even forbade her from returning to say goodbye while he was on his deathbed, out of fear that the government would brand her an American spy. “I said goodbye on FaceTime with him,” Brumby says. Despite her struggles, she couldn’t be more grateful for the opportunities she’s been given here, which is why every aspect of Blue Monarch’s production uses only American-made products. “To me, success is making a difference,” she says. “Being here gave me that chance.”

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Anti-Aging Face Cream, $87

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The Serum, $130

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Face Mist & Toner, $45



Photography by: Mojgan Brumby photo by Kataram Studios; product photos by Carolyn Ross