The Marcia coat, made from Scottish Inchberry Saxony tweed
It takes guts to reinvent a classic. And brothers Stuart and Barry Segel, the second-generation owners of revered men’s clothing boutique Mr. Sid, prove they’ve got the moxie with the launch of their new apparel line, Sidney. The inaugural collection, called Broken Elegance, features suits, tuxedos and coats that are made to measure for both men and women in modern cuts and prints that tiptoe toward bold. The brothers have also demonstrated they’ve got smarts—they tapped two fashion industry veterans to lend their insight into Sidney’s launch: Barry Wishnow, who’s held roles at Yves Saint Laurent, Calvin Klein and Hugo Boss, is consulting, and Berlin-based designer Agnes Schorer is the creative director.
“A day spent walking with my camera through Boston led to the theme Broken Elegance,” Schorer says. “For me this city is about independence, intelligence and charity, which are all ingredients of the brand,” she says. The wardrobe staples she designed inhabit a quiet beauty, one that is understated and yet shouts in the details. Take the Marcia, for example, a double-breasted lapel coat made in a heritage Scottish Inchberry Saxony camel tweed with thin stripes of bright red. It’s both traditional and contemporary, sexy and strong. The capsule collection currently has a handful of pieces like these, but there are plans to expand in upcoming seasons.
Also on the calendar for the upcoming year are Sidney trunk shows throughout the country, the growth of the company’s in-home styling service, Monogram, and the sponsorship of Made It: The Women Who Revolutionized Fashion, an exhibit coming to the Peabody Essex Museum this spring. The only thing the future doesn’t seem to hold for the Segels is convention.
Photography by: Agnes Schorer