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Boston Common magazine will work with Wequassett Resort to create a fully integrated, 360-degree custom marketing platform that will engage our audience of discerning travel enthusiasts and affluent tastemakers via multiple touchpoints--in book, online and in life.

The program will generate awareness for Wequassett Resort as an ideal getaway and event destination, serving to drive traffic to the resort's website and encourage bookings.

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PARTNERSHIP STRATEGY

Digital

Boston Common will work in consultation with Wequassett Resort to create and promote engaging online content. The program will consist of 4 elements:

1. Sponsored Content

Boston Common will produce custom content relating to Wequassett Resort. Our online editors will work closely with your team to develop topics that are in line with your marketing goals and objectives. Possible topics ideas could include a combination of (but are not limited to):   

"Luxe Amenities That Make Wequassett Resort The Perfect Cape Cod Destination" 
"The Best Event Destinations In New England" 
"Tips For Picking a Wedding Locaton, Presented by Wequassett Resort" 
"10 Things To Do In Cape Cod This Season" 

Boston Common will ensure that the content resonates with your target audience, while still being timely and relevant to our readers. All content will contain custom CTA encouraging people to visit wequassett.com.

2. Email Marketing

Wequassett Resort has the opportunity to reach our list of high-quality, opt in subscribers via our email marketing program, with inclusion in both of the following:  
- Monthly Boston Common e-newsletters, via promo edit or leaderboard display ad. 
- Dedicated e-blasts. Content can be determined after consultation between Wequassett Resort & Boston Common content editors, but could possibly include a giveaway/competition (such as a free weekend at Wequassett Resort). Boston Common is then able to provide Wequassett Resort with the user data (including email addresses) of all subscribers who click to enter, for Wequassett Resort to use for their own purposes.

3. Social Media Promotion

Boston Common will promote Wequassett Resort to our engaged followers via our social media channels. Content can be determined after consultation between Wequassett Resort & Boston Common content editors.

4. ROS Advertising

Boston Common will provide Wequassett Resort House Priority ROS advertising for the duration of the program (970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, and 728x90 interstitial).

 

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Print

Modern Luxury's lifestyle publications connect with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant. Filtered through the highest standards of what’s new, cool and need to know, keeping our reader always ahead of the curve.  

Spreads in Boston Common ensure the Wequassett Resort's brand message is delivered to our affluent, sophisticated and culturally-astute readers.

Weddings

From the publishers of Boston Common – Modern Luxury Weddings Boston debuts this June and each issue will feature everything from couture wedding fashions to luxurious venues and coverage of the area’s most extravagant weddings. Modern Luxury Weddings is the ultimate tool for the local bride and groom who expect the very best.

Interiors

From the publishers of Boston Common – Modern Luxury Interiors Boston launches this April with each issue covering local trends, chic local shopping tips and revealing peeks behind the doors of the most prestigious addresses in New England—while connecting readers with the designers responsible for helping us to live well. 

Wequassett Resort will receive a choice of:

- A combination of high-impact spreads and single full page ads with premium positioning across Boston Common's 2018 ten issues, Modern Luxury Weddings Boston and Charity & Social Datebook 
- Inclusion in two bonus "Top Five" Promotions

Edit calendar

Boston Common
January/February
- Best of the City
March - Spring Fashion & Beauty
April - Men of the Moment
May - Health & Beauty Issue
June - The Real Estate Issue
July/August - Feast Issue
September - Fall Fashion + Women of Style & Beauty
October - Men's fashion
November - The Give Back Issue
December - The Creativity Issue 

Charity and Social Datebook/Interiors/Weddings
February - Charity & Social Datebook 
April - Modern Luxury Interiors Boston 
June - Modern Luxury Weddings Boston 
October - Modern Luxury Interiors Boston  
December - Modern Luxury Weddings Boston 

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Event Activation

Boston Common magazine will partner with Wequassett Resort to create unique experiential event activations that will allow a group of prospective clientele to experience the brand’s innovative design and technology first-hand.

April/May: Modern Luxury Interiors Launch Party

Join us as we toast the launch of Modern Luxury Interiors Boston and bring together the top local designers, consumers and industry leaders. The stylish affair will feature delicious cocktails, exquisite design, hors d’oeuvres, and a first look at the new issue with Editor in Chief, Marni Katz.

June: Modern Luxury Weddings Issue

Celebration In honor of the launch of Modern Luxury Weddings Boston our Editor in Chief, Jessica Bowne will bring together the who’s who of the wedding industry to preview the latest trends and must haves for the big day.

July/August: To Live & Dine Boston

A celebration of our culinary issue, featuring the cities’ hottest restaurants, best dishes, top chefs and influential culinary personalities along with cocktails from the top mixologists.

BOSTON COMMON WILL PROVIDE THE FOLLOWING: 
- Exclusive access to high level, prospective clientele within the event 
- Turnkey event production, including invitation design & distribution, RSVP management, check-in on-site 
- Photographer to capture event 
- Social media surrounding the event – tagging in Wequassett Resort 
- Post-event coverage in-book and online, pending editorial discretion 

WEQUASSETT RESORT WILL RECEIVE THE FOLLOWING: 
- Sponsorship of one Boston Common event (choice of Home Design Celebration, Weddings Launch Event or To Live & Dine Boston Party)
- Logo inclusion on event step & repeat 
- Logo inclusion on electronic event invitation, delivered to a hand-selected group of tastemakers and influencers 
- Brand messaging at event including; logo presence on event signage and relevant promotional materials for Wequassett Resort and within designated sponsor area 
- Opportunity to provide a special gift or experience to guests ry brands will be integrated to enhance overall event experience

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MARKETS & DELIVERABLES BREAKDOWN

Tier #1

Digital
- 6 pieces of sponsored content (each running for 2 weeks and receiving prime placement in the
bostoncommon-magazine.com homepage rotator, for the duration of the program)
- 2 dedicated e-blasts, to be activated at any point during  program duration
- 2 spots in Boston Common monthly e-newsletter (choice of leaderboard or promotional edit placement)
- 4 sponsored Instagram posts
- 4 sponsored Twitter posts
- 4 sponsored Facebook posts
- House priority ROS advertising for the duration of the program (utilizing 970x90 large leaderboard,
300x250 medium rectangle, 300x600 half page, and 728x90 interstitial with 468x60 and 320x50 mobile versions)

 Print
- 5 high-impact spreads & 5 single full page ads across Boston Common's 2018 ten issues
- 2 single full page ads in Weddings
- 1 single full page ad in Charity & Social Datebook
- Inclusion in two bonus "Top 5" Promotions

Event
- Sponsorship of one Boston Common event (choice of Home Event, Weddings Launch Event or Summer in the City)

Total estimated program impressions: ???  Please UPDATE

Total Net Investment: $85,000 (Includes one single full page trade ad in exchange for 3 weekend stays)

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Tier #2 

Digital
- 3 pieces of sponsored content (each running for 2 weeks and receiving prime placement in the
bostoncommon-magazine.com homepage rotator, for the duration of the program)
- 1 dedicated e-blast, to be activated at any point during  program duration
- 2 spots in Boston Common monthly e-newsletter (choice of leaderboard or promotional edit placement)
- 2 sponsored Instagram posts
- 2 sponsored Twitter posts
- 2 sponsored Facebook posts
- House priority ROS advertising for the duration of the program (utilizing 970x90 large leaderboard, 
300x250 medium rectangle, 300x600 half page, and 728x90 interstitial with 468x60 and 320x50 mobile versions)

Print  
- 3 high-impact spreads & 4 single full page ads across Boston Common's 2018 ten issues
- 2 single full page ads in Weddings
- 1 single full page ad in Charity & Social Datebook 
- Inclusion in two bonus "Top 5" in-book Promotions

Event
- Sponsorship of one Boston Common event (choice of Home Event, Weddings Launch Event or Summer in the City)

Total estimated program impressions: ???  Please UPDATE   

Total Net Investment: $62,500 (Includes one single full page trade ad in exchange for 3 weekend stays)

 

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, Modern Luxury is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $250,000 or More

• Income-Producing Assets of $750,000 or More

Stats

• Our sites receive over 130,000 unique visitors a month, and generate over 155,000 pageviews

• We maintain a strong social presence across the US, with 21,800+ Twitter followers,  8,400+ Facebook likes, and 18,700+ Instagram followers.   

• We also have a strong email marketing platform, with 6,000+ high quality, opt-in email addresses.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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THE Boston Common VISITOR

 

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For further information, please contact:   

Shannon Pastuszak
spastuszak@modernluxury.com 
617.456.1541