We connect with the affluent and the aspirational socially sophisticated resident and visitor in each of our markets, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant.
Modern Luxury will partner with Gurney's to create a fully integrated partnership program that will achieve the following:
- Generate buzz and awareness for the new Newport property
- Reinforce Gurney's Montauk as a premier luxury destination on Long Island's East End
PRINT
Brand ads in Boston Common and Hamptons magazines ensure the Gurney's brand message is delivered to our affluent, sophisticated and culturally-astute readers.
DIGITAL
Custom digital programs guaranteed to impactfully reach our online visitors ensuring beyond the pages of our magazines.
EVENT ACTIVATION
Exclusive event partnerships in each market will connect Gurney's to our network of influencers, driving a group of prospective clientele to experience each property.
PROGRAM TIMING: May - June 2017
- 2 spreads in Boston Common magazine
- Summer: Available June 16
- Fall: Available August 18
- 2 full pages in Hamptons magazine
- Memorial Day: Available May 26
- July 4th: Available June 30
Modern Luxury will utilize the following strategic & targeted digital assets to generate awareness for the Newport and Montauk resorts among our engaged online audience:
Boston Common and Hamptons magazines will produce custom content that will be presented by Gurney's and will align the brand will content related to the Newport and
Montauk areas, highlighting the best shopping, dining, experiences, etc.
The content will reinforce Gurney's as a premier authority on each location, providing a go-to resource for our readers. Each post will receive prime placement on the homepage rotator for one
(1) week when posts go live.
2. Dedicated Email Blasts
Gurney's will receive dedicated e-blasts sent to Boston Common and Hamptons magazines' high-quality opt-in email subscribers. The email blasts will be hyperlinked to the Gurney's website and can include a special offer and incentive to drive bookings.
Boston Common and Hamptons will promote Gurney's to our engaged and growing fans and followers via each title's dedicated social media channels. The social media posts will push out the sponsored content to drive traffic and engagement.
Modern Luxury will partner with Gurney's in both markets to support existing events at the Newport and Montauk properties that will allow a group of prospective clientele to experience Gurney's first-hand.
Boston Common magazine will co-host an exclusive Summer Kickoff event with Gurney's Newport at the property, toasting to the summer season and generating buzz for the resort.
BOSTON COMMON WILL PROVIDE THE FOLLOWING:
- Marketing and promotion of Gurney's Newport to include:
- Social media surrounding the event, tagging Gurney's newport (which will also include Instagram Story inclusion during event)
- Dedicated email blast to promote the event
- Post-event coverage of event in-book and online
- Assistance with recommending first-class entertainment for the evening (live music/DJ)
GURNEY'S NEWPORT WILL PROVIDE THE FOLLOWING:
- Boston Common magazine branding on all invitations and collateral for event
- An exclusive VIP section during the event to host clients and VIPs, including complimentary hors d'oeuvres
- Opportunity to distribute Boston Common issues on property
- Three (3) complimentary rooms for the weekend
DETAILS
Date: Saturday, May 27, 2017
Location: Gurney's Newport
Hamptons magazine will support an exclusive event at Gurney's Montauk to celebrate the summer season and drive prospective clientele to the property.
HAMPTONS WILL PROVIDE THE FOLLOWING:
- Hamptons magazine logo for electronic event invitation & distribution of invite to Hamptons magazine VIPs to supplement Gurney's Montauk's guest list
- Assistance with recommending DJ for event entertainment
- Magazines for distribution on-site
- Social media surrouding event, tagging Gurney's Montauk
- Post-event coverage in-book and online
GURNEY'S MONTAUK WILL PROVIDE THE FOLLOWING:
- All costs associated with event production & logistics, including:
- Food & beverage for event
- Entertainment
PRINT
- Two (2) spreads in Boston Common magazine
- Two (2) full pages in Hamptons magazine
DIGITAL
Boston Common:
- Three (3) sponsored content posts, with prominent promotion on homepage rotator for one (1) week when each post goes live
- One (1) dedicated email blast
- Four (4) social media posts across Facebook & Instagram to promote sponsored content
Hamptons:
- One (1) sponsored content post, with prominent promotion on homepage rotator for one (1) week when post goes live
- One (1) dedicated email blast
- Two (2) social media posts across Facebook & Instagram to promote sponsored content
EVENT SUPPORT OPPORTUNITIES
- Gurney's Newport x Boston Common Summer Kickoff Event
- Gurney's Montauk x Hamptons Summer VIP Event
COMMITMENT: $35,000 NET
Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, we are guaranteed to reach the sophisticated and affluent audience in each of our cities.
• Annual Household Income of $250,000 or More
• Income-Producing Assets of $750,000 or More
• Our sites receive approx. 120,000 unique visitors a month, and generate nearly 250,000 pageviews.
• We maintain a strong social presence across the highlighted areas, with 135,000+ fans & followers.
• We also have a strong email marketing platform, with nearly 16,000+ opt-in email addresses.
• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile.
For further information, please contact:
Victoria Henry
victoria.henry@greengale.com
631.283.7125
