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I AGREE
    

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PROGRAM OVERVIEW

GreenGale Publishing/Boston Common magazine will partner with Franciscan Children's Hospital via a fully integrated partnership program that will achieve the following:

- Increase brand awareness for Franciscan Children's Hospital by educating GreenGale's readers, online viewers and event guests to all of the unique services offered at Franciscan Children's
- Reinforce knowledge of Franciscan Children's Hospital as a premier pediatric hospital with top-level service across multiple specialties of care 

DIGITAL
Custom digital programs guaranteed to impactfully reach our online visitors ensuring mobile traffic, conversion growth and subscriber acquisition for Franciscan Children's Hospital beyond the pages of our magazines
 

EVENT ACTIVATION 
Exclusive event experiences will connect Franciscan Children's Hospital to Boston Common's network of upscale influencers and philanthropists reinforcing Franciscan Children's as an innovative leader in the field of pediatric medical care

PRINT
High-impact advertisements in Boston Common magazine ensure the Franciscan Children's Hospital brand message is delivered to our affluent, sophisticated and culturally-astute readers 

 

PARTNERSHIP STRATEGY

Digital

Boston Common will work in consultation with Franciscan Children's to create and promote engaging online content. The program will consist of 4 elements:

Sponsored Content

Boston Common will produce custom content relating to Franciscan Children's. Our online editors will work closely with your team to develop topics that are in line with your marketing goals and objectives. Possible topics ideas could include a combination of (but are not limited to):  

- "Stories From Franciscan Children's"
- "Meet The Children Of Franciscan Children's"
- "10 Symptoms To Watch For In Your Children's Health"
- Interviews with experts from Franciscan Children's 
- Profile pieces with any Boston influencers that are affiliated with Franciscan Children's

Boston Common will ensure that the content resonates with your target audience, while still being timely and relevant to our readers. All content will contain custom CTA encouraging people to donate to Franciscan Children's.

Social Media Promotion

Boston Common will promote Franciscan Children's to our engaged followers via our social media channels. Content can be determined after consultation between Franciscan Children's & Boston Common content editors.

Monthly e-Newsletter Promotion

Franciscan Children's has the opportunity to participate in our email marketing program, with inclusion in both: 
- Monthly Boston Common enewsletters (via promo edit or leaderboard display ad)
- Custom enewsletters (Content can be determined after consultation between Franciscan Children's & Boston Common content editors)

ROS Advertising

Boston Common will provide Franciscan Children's House Priority ROS advertising for the duration of the program (970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, and 728x90 interstitial with 468x60 and 320x50 mobile sizes).

 

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Event Activation

Boston Common magazine will curate an exclusive luncheon for 25-30 guests in collaboration with Franciscan that will serve to introduce a group of prospective donors to the hospital and its initiatives. Taking place at an upscale Boston venue, the event will bring together an intimate and targeted group of local VIPs and philanthropic influencers. Franciscan will have the opportunity to create a presentation that highlights one of the the Hospital's main pillars, providing guests with insight and information about Franciscan's innovative children's health programs.

Boston Common magazine promotion

- Social media surrounding the event – tagging in your brand
- Post-event coverage in a future issue of Boston Common and online, pending editorial discretion

Access

- Invitations to the event for sponsor’s executives and VIPs—an ideal client entertaining opportunity (qty. TBD)

Promotional Activation

- Brand inclusion on electronic event invitation, delivered to a hand-selected group of Boston's most philanthropic influencers

On-Site Activation

- Brand inclusion on menu
- Photographer on-site to document brand during the event
- Franciscan Children's Hospital executives/representatives will have the opportunity to dictate content of luncheon discussion
- Exclusive access to Boston Common magazine’s network of tastemakers, socialites and influencers

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Print

GreenGale Publishing’s lifestyle publications connect with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant. Filtered through the highest standards of what’s new, cool and need to know, keeping our reader always ahead of the curve. 

Spreads in Boston Common ensure the Franciscan Children's brand message is delivered to our affluent, sophisticated and culturally-astute readers, generating awareness of Franciscan Children's as well as educating them on their need for generosity and funding.

Franciscan Children's will receive a choice of:

- 6 double-page spreads (spreads can run as straight Franciscan Children's Hospital branding advertisements or advertorials)
-OR
- 6 single full-page ads
- Bonus print: 2 Not to be Missed features (includes 50-words of copy and a high resolution image)

Edit calendar

Spring - Available February 20, 2017 (materials deadline January 16, 2017)  
Late Spring - Available April 17, 2017 (materials deadline March 14, 2017)  
Summer - Available June 16, 2017 (materials deadline May 15, 2017)  
Fall - Available August 18, 2017 (materials deadline July 12, 2017)  
Late Fall - Available October 2, 2017 (materials deadline August 29, 2017)  
Winter - Available November 22, 2017 (materials deadline October 11, 2017) 

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MARKETS & DELIVERABLES BREAKDOWN

OPTION 1 - Total net investment $110,000

 Event Activation 
Two (2) special Franciscan Children's Hospital curated luncheons with 25-30 influential and philanthropic Bostonians (one luncheon to take place in first half of 2017 and the second luncheon to take place in the second half of 2017)

- Exclusive access to high level, prospective clientele within the event
- Turnkey event production, including invitation design & distribution, RSVP management, check-in on-site
- Logo inclusion on electronic event invitation, delivered to a hand-selected group of tastemakers and influencers
- Organic on-site activation, IE: brand dedicated area for guest engagement, create a custom VIP experience, data capture, etc.
- Brand ambassadors on-site to educate and engage guests
- Photographer to capture event
- Social media promotion
– Tagging in brand
- Post-event coverage in-book and/or online, pending editorial discretion
- Opportunity to provide a special gift or experience to guests
- Invitations to the event for your executives and VIPs—an ideal client entertaining opportunity

 Print 
- 6 double-page spreads (spreads can run as straight Franciscan Children's Hospital branding advertisements or advertorials)
- Bonus print: 2 Not to be Missed features (includes 50-words of copy and a high resolution image)

Digital 
- 12 pieces of sponsored content (each running for 2 weeks and receiving prime placement in the 
bostoncommon-magazine.com homepage rotator, for the duration of the program)  
- 2 dedicated custom e-newsletters
- 2 spots in Boston Common monthly e-newsletter (choice of leaderboard or promotional edit placement)
- 4 sponsored Instagram posts    
- 4 sponsored Twitter posts   
- 4 sponsored Facebook posts   
- House priority ROS advertising for the duration of the program (970x90 large leaderboard,
300x250 medium rectangle, 300x600 half page, and 728x90 interstitial with 468x60 and 320x50 mobile sizes)   

Total estimated program impressions (including event, print, and digital portions): 1,900,000

 

Option 2 - Total net investment $55,000

 

 Event Activation  
One (1) special Franciscan Children's Hospital curated luncheon with 25-30 influential and philanthropic Bostonians (luncheon to take place anytime in 2017 based on all parties approval)

- Exclusive access to high level, prospective clientele within the event 
- Turnkey event production, including invitation design & distribution, RSVP management, check-in on-site 
- Logo inclusion on electronic event invitation, delivered to a hand-selected group of tastemakers and influencers 
- Organic on-site activation, IE: brand dedicated area for guest engagement, create a custom VIP experience, data capture, etc. 
- Brand ambassadors on-site to educate and engage guests 
- Photographer to capture event 
- Social media promotion 
– Tagging in brand 
- Post-event coverage in-book and/or online, pending editorial discretion 
- Opportunity to provide a special gift or experience to guests 
- Invitations to the event for your executives and VIPs—an ideal client entertaining opportunity 

 Print  
- 6 single full-page ads (ads can run as straight Franciscan Children's Hospital branding advertisements or advertorials)  
- Bonus print: 2 Not to be Missed features (includes 50-words of copy and a high resolution image)

Digital  
- 9 pieces of sponsored content (each running for 2 weeks and receiving prime placement in the  
bostoncommon-magazine.com homepage rotator, for the duration of the program)   
- 2 dedicated custom e-newsletters 
- 2 spots in Boston Common monthly e-newsletter (choice of leaderboard or promotional edit placement) 
- 2 sponsored Instagram posts     
- 2 sponsored Twitter posts    
- 2 sponsored Facebook posts    
- House priority ROS advertising for the two weeks per month of the duration of the program (970x90 large leaderboard, 
300x250 medium rectangle, 300x600 half page, and 728x90 interstitial with 468x60 and 320x50 mobile sizes)

Total estimated program impressions (including event, print, and digital portions): 1,500,000 

 

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $250,000 or More

• Income-Producing Assets of $750,000 or More

Stats

• Our sites receive over 30,000 unique visitors a month, and generate over 65,000 pageviews

• We maintain a strong social presence across the US, with 20,000+ Twitter followers,  7,700+ Facebook likes, and 13,000+ Instagram followers.   

• We also have a strong email marketing platform, with 6,000+ opt-in email addresses.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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THE Boston Common VISITOR

 

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VIDEO - ABOUT Greengale Publishing

For further information, please contact:   

Susan Abrams    
susan.abrams@greengale.com   
305.531.8086

Shannon Pastuszak
shannon.pastuszak@greengale.com
617.456.1541