GreenGale Publishing/Boston Common magazine will partner with Franciscan Children's Hospital via a fully integrated partnership program that will
achieve the following:
- Increase brand awareness for Franciscan Children's Hospital by educating GreenGale's readers, online viewers and event guests to all of the unique services offered at Franciscan Children's
- Reinforce knowledge of Franciscan Children's Hospital as a premier pediatric hospital with top-level service across multiple specialties of care
DIGITAL
Custom digital programs guaranteed to impactfully reach our online visitors ensuring mobile traffic, conversion growth and subscriber acquisition for Franciscan Children's Hospital beyond the
pages of our magazines
EVENT ACTIVATION
Exclusive event experiences will connect Franciscan Children's Hospital to Boston Common's network of upscale influencers and philanthropists reinforcing Franciscan Children's as an
innovative leader in the field of pediatric medical care
PRINT
High-impact advertisements in Boston Common magazine ensure the Franciscan Children's Hospital brand message is delivered to our affluent, sophisticated and culturally-astute
readers
Boston Common will work in consultation with Franciscan Children's to create and promote engaging online content. The program will consist of 4 elements:
Boston Common will produce custom content relating to Franciscan Children's. Our online editors will work closely with your team to develop topics that are in line with your
marketing goals and objectives. Possible topics ideas could include a combination of (but are not limited to):
- "Stories From Franciscan Children's"
- "Meet The Children Of Franciscan Children's"
- "10 Symptoms To Watch For In Your Children's Health"
- Interviews with experts from Franciscan Children's
- Profile pieces with any Boston influencers that are affiliated with Franciscan Children's
Boston Common will ensure that the content resonates with your target audience, while still being timely and relevant to our readers. All content will contain custom
CTA encouraging people to donate to Franciscan Children's.
Boston Common will promote Franciscan Children's to our engaged followers via our social media channels. Content can be determined after consultation between Franciscan Children's & Boston Common content editors.
Franciscan Children's has the opportunity to participate in our email marketing program, with inclusion in both:
- Monthly Boston Common enewsletters (via promo edit or leaderboard display ad)
- Custom enewsletters (Content can be determined after consultation between Franciscan Children's & Boston Common content editors)
Boston Common will provide Franciscan Children's House Priority ROS advertising for the duration of the program (970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, and 728x90 interstitial with 468x60 and 320x50 mobile sizes).
Boston Common magazine will curate an exclusive luncheon for 25-30 guests in collaboration with Franciscan that will serve to introduce a group of prospective donors to the hospital and its initiatives. Taking place at an upscale Boston venue, the event will bring together an intimate and targeted group of local VIPs and philanthropic influencers. Franciscan will have the opportunity to create a presentation that highlights one of the the Hospital's main pillars, providing guests with insight and information about Franciscan's innovative children's health programs.
- Social media surrounding the event – tagging in your brand
- Post-event coverage in a future issue of Boston Common and online, pending editorial discretion
- Invitations to the event for sponsor’s executives and VIPs—an ideal client entertaining opportunity (qty. TBD)
- Brand inclusion on electronic event invitation, delivered to a hand-selected group of Boston's most philanthropic influencers
- Brand inclusion on menu
- Photographer on-site to document brand during the event
- Franciscan Children's Hospital executives/representatives will have the opportunity to dictate content of luncheon discussion
- Exclusive access to Boston Common magazine’s network of tastemakers, socialites and influencers
GreenGale Publishing’s lifestyle publications connect with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely
fast-paced, modern, edgy, uber-local and highly relevant. Filtered through the highest standards of what’s new, cool and need to know, keeping our reader always ahead of the
curve.
Spreads in Boston Common ensure the Franciscan Children's brand message is delivered to our affluent, sophisticated and culturally-astute readers, generating awareness of
Franciscan Children's as well as educating them on their need for generosity and funding.
- 6 double-page spreads (spreads can run as straight Franciscan Children's Hospital branding advertisements or advertorials)
-OR
- 6 single full-page ads
- Bonus print: 2 Not to be Missed features (includes 50-words of copy and a high resolution image)
Spring - Available February 20, 2017 (materials deadline January 16, 2017)
Late Spring - Available April 17, 2017 (materials deadline March 14, 2017)
Summer - Available June 16, 2017 (materials deadline May 15, 2017)
Fall - Available August 18, 2017 (materials deadline July 12, 2017)
Late Fall - Available October 2, 2017 (materials deadline August 29, 2017)
Winter - Available November 22, 2017 (materials deadline October 11, 2017)
Event Activation
Two (2) special Franciscan Children's Hospital curated luncheons with 25-30 influential and philanthropic Bostonians (one luncheon to take place in first half of 2017 and the
second luncheon to take place in the second half of 2017)
- Exclusive access to high level, prospective clientele within the event
- Turnkey event production, including invitation design & distribution, RSVP management, check-in on-site
- Logo inclusion on electronic event invitation, delivered to a hand-selected group of tastemakers and influencers
- Organic on-site activation, IE: brand dedicated area for guest engagement, create a custom VIP experience, data capture, etc.
- Brand ambassadors on-site to educate and engage guests
- Photographer to capture event
- Social media promotion
– Tagging in brand
- Post-event coverage in-book and/or online, pending editorial discretion
- Opportunity to provide a special gift or experience to guests
- Invitations to the event for your executives and VIPs—an ideal client entertaining opportunity
Print
- 6 double-page spreads (spreads can run as straight Franciscan Children's Hospital branding advertisements or advertorials)
- Bonus print: 2 Not to be Missed features (includes 50-words of copy and a high resolution image)
Digital
- 12 pieces of sponsored content (each running for 2 weeks and receiving prime placement in the
bostoncommon-magazine.com homepage rotator, for the duration of the program)
- 2 dedicated custom e-newsletters
- 2 spots in Boston Common monthly e-newsletter (choice of leaderboard or promotional edit placement)
- 4 sponsored Instagram posts
- 4 sponsored Twitter posts
- 4 sponsored Facebook posts
- House priority ROS advertising for the duration of the program (970x90 large leaderboard,
300x250 medium rectangle, 300x600 half page, and 728x90 interstitial with 468x60 and 320x50 mobile sizes)
Total estimated program impressions (including event, print, and digital portions): 1,900,000
Event Activation
One (1) special Franciscan Children's Hospital curated luncheon with 25-30 influential and philanthropic Bostonians (luncheon to take place anytime in 2017 based on all
parties approval)
- Exclusive access to high level, prospective clientele within the event
- Turnkey event production, including invitation design & distribution, RSVP management, check-in on-site
- Logo inclusion on electronic event invitation, delivered to a hand-selected group of tastemakers and influencers
- Organic on-site activation, IE: brand dedicated area for guest engagement, create a custom VIP experience, data capture, etc.
- Brand ambassadors on-site to educate and engage guests
- Photographer to capture event
- Social media promotion
– Tagging in brand
- Post-event coverage in-book and/or online, pending editorial discretion
- Opportunity to provide a special gift or experience to guests
- Invitations to the event for your executives and VIPs—an ideal client entertaining opportunity
Print
- 6 single full-page ads (ads can run as straight Franciscan Children's Hospital branding advertisements or advertorials)
- Bonus print: 2 Not to be Missed features (includes 50-words of copy and a high resolution image)
Digital
- 9 pieces of sponsored content (each running for 2 weeks and receiving prime placement in the
bostoncommon-magazine.com homepage rotator, for the duration of the program)
- 2 dedicated custom e-newsletters
- 2 spots in Boston Common monthly e-newsletter (choice of leaderboard or promotional edit placement)
- 2 sponsored Instagram posts
- 2 sponsored Twitter posts
- 2 sponsored Facebook posts
- House priority ROS advertising for the two weeks per month of the duration of the program (970x90 large leaderboard,
300x250 medium rectangle, 300x600 half page, and 728x90 interstitial with 468x60 and 320x50 mobile sizes)
Total estimated program impressions (including event, print, and digital portions): 1,500,000
Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.
• Annual Household Income of $250,000 or More
• Income-Producing Assets of $750,000 or More
• Our sites receive over 30,000 unique visitors a month, and generate over 65,000 pageviews.
• We maintain a strong social presence across the US, with 20,000+ Twitter followers, 7,700+
Facebook likes, and 13,000+ Instagram followers.
• We also have a strong email marketing platform, with 6,000+ opt-in email addresses.
• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile.
For further information, please contact:
Susan Abrams
susan.abrams@greengale.com
305.531.8086
Shannon Pastuszak
[email protected]
617.456.1541
