GreenGale Publishing will partner with Foxwoods Resort Casino via a fully integrated partnership program that will achieve the following:
- Increase brand awareness for Foxwoods Resort Casino by educating GreenGale's readers, online viewers and event guests to all of the unique services & entertainment offered at
Foxwoods Resort Casino.
- Creating awareness around Foxwoods Resort Casino's 25 year anniversary.
- Reinforce knowledge of Foxwoods Resort Casino as a premier entertainment venue with top-level service and first class amentities.
PRINT
High-impact advertisements in both Boston Common and Gotham magazine ensure the Foxwoods Resort Casino brand message is delivered to our affluent, sophisticated
and culturally-astute readers in both the New York and Boston markets.
DIGITAL
Custom digital programs guaranteed to impactfully reach our online visitors ensuring mobile traffic, conversion growth and subscriber acquisition for Foxwoods Resort Casino beyond the
pages of our magazines.
EVENT ACTIVATION
Exclusive event sponsorship opportunities will connect Foxwoods Resort Casino to Boston Common's network of upscale influencers reinforcing Foxwoods Resort Casino as an
innovative leader in the field of entertainment.
GreenGale Publishing’s lifestyle publications connect with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely
fast-paced, modern, edgy, uber-local and highly relevant. Filtered through the highest standards of what’s new, cool and need to know, keeping our reader always ahead of the
curve.
Spreads in Boston Common and Gotham ensure the Foxwoods Resort Casino brand message is delivered to our affluent, sophisticated and culturally-astute readers,
generating awareness for your brand.
Spring - Available February 20, 2017 (materials deadline January 16, 2017)
Late Spring - Available April 17, 2017 (materials deadline March 14, 2017)
Summer - Available June 16, 2017 (materials deadline May 15, 2017)
Fall - Available August 18, 2017 (materials deadline July 12, 2017)
Late Fall - Available October 2, 2017 (materials deadline August 29, 2017)
Winter - Available November 22, 2017 (materials deadline October 11, 2017)
GreenGale will work in consultation with Foxwoods Resort Casino to create and promote engaging online content. The program will consist of 4 elements:
GreenGale will produce custom content relating to Foxwoods Resort Casino. Our online editors will work closely with your team to develop topics that are in line with your marketing goals
and objectives. Possible topics ideas could include a combination of (but are not limited to):
- "Top Gaming Tips for High Rollers"
- "10 Shows at Foxwood Resort Casino You Can't Miss"
- "The Best Restaurants at Foxwoods Resort Casino"
- "Foxwoods Resort Casino Celebrates 25 Years"
- "Why You Need To Visit Foxwoods Resort Casino This Season"
GreenGale will ensure that the content resonates with your target audience, while still being timely and relevant to our readers. All content will contain custom CTA
encouraging people to visit to Foxwoods Resort Casino.
GreenGale will promote Foxwoods Resort Casino to our engaged followers via our social media channels. Content can be determined after consultation between Foxwoods Resort Casino & GreenGale content editors.
Foxwoods Resort Casino has the opportunity to participate in our email marketing program, with inclusion in both:
- Monthly enewsletters (via promo edit or leaderboard display ad)
- Dedicated e-blasts (Content can be determined after consultation between Foxwoods Resort Casino & GreenGale content editors)
GreenGale will provide Foxwoods Resort Casino ROS displaying advertising at 33% SOV for the duration of the program (970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, and 728x90 interstitial).
Boston Common events vary in scope and size and we will work with your brand to create organic on-site integration, which could include the following:
- Social media surrounding the event – tagging in your brand
- Post-event coverage in a future issue of Boston Common and online, pending editorial discretion
- Invitations to the event for sponsor’s executives and VIPs—an ideal client entertaining opportunity (qty. TBD)
- Brand inclusion on electronic event invitation, delivered to a hand-selected group of tastemakers and influencers
- Logo inclusion on step & repeat
- Organic on-site activation, IE: Brand dedicated area for guest engagement, create a custom VIP experience, data capture, etc.
- Brand ambassadors on-site to educate and engage guests
- Opportunity to provide a special gift to guests or VIPs
- Photographer on-site to document brand during the event
- Exclusive access to Boston Common magazine’s network of tastemakers, socialites and influencers
- Sponsor responsible for any additional production costs to on-site installation, product sampling for event, signage, gifting, etc. additional complementary luxury brands will be integrated
to enhance overall event experience.
OPTION 1
Boston Common
Print
Choice of
- 6 high-impact spreads in each of Boston Common's six 2017 issues
-OR-
- 2 high-impact back covers and 4 single full page ads in all 2017 issues
- Inclusion in two bonus Not to be Missed Advertorials (50 words of copy and a high resolution image)
Digital
- 6 pieces of sponsored content (each running for 4 weeks and receiving prime placement in the
bostoncommon-magazine.com homepage rotator, for the duration of the program)
- 2 dedicated e-blasts
- 2 spots in Boston Common monthly e-newsletter (choice of leaderboard or promotional edit placement)
- 4 sponsored Instagram posts
- 4 sponsored Twitter posts
- 4 sponsored Facebook posts
- 6 months ROS advertising at 33% SOV (970x90 large leaderboard,
300x250 medium rectangle, 300x600 half page, and 728x90 interstitial)
Event Activation
Sponsorship of Men's Event
- Exclusive access to high level, prospective clientele within the event
- Turnkey event production, including invitation design & distribution, RSVP management, check-in on-site
- Logo inclusion on event step & repeat
- Logo inclusion on electronic event invitation, delivered to a hand-selected group of tastemakers and influencers
- Organic on-site activation, IE: brand dedicated area for guest engagement, create a custom VIP experience, data capture, etc.
- Brand ambassadors on-site to educate and engage guests
- Photographer to capture event
- Social media promotion
– Tagging in brand
- Post-event coverage in-book and/or online, pending editorial discretion
- Opportunity to provide a special gift or experience to guests
- Invitations to the event for your executives and VIPs—an ideal client entertaining opportunity
- Client responsible for any additional production costs to production, on-site installation, gifting, product sampling, etc. additional complementary luxury brands will be integrated to
enhance overall event experience
Total estimated program impressions (including print, and digital portions): 2,468,000
Total comittment for Boston Common program: $67,500
Gotham
Print
Choice of
- 6 high-impact spreads in each of Gotham's six 2017 issues
-OR-
- 2 high-impact back covers and 4 single full page ads in all 2017 issues
- Inclusion in two bonus Not to be Missed Advertorials (50 words of copy and a high resolution image)
Digital
- 6 pieces of sponsored content (each running for 4 weeks and receiving prime placement in the
gotham-magazine.com homepage rotator, for the duration of the program)
- 2 dedicated e-blasts
- 2 spots in Gotham monthly e-newsletter (choice of leaderboard or promotional edit placement)
- 4 sponsored Instagram posts
- 4 sponsored Twitter posts
- 4 sponsored Facebook posts
- 6 months ROS advertising at 33% SOV (970x90 large leaderboard,
300x250 medium rectangle, 300x600 half page, and 728x90 interstitial)
Total estimated program impressions (including print, and digital portions): 3,340,000
Total comittment for Gotham program: $61,500
OPTION 2
Boston Common & Gotham
Print
Choice of
- 2 back covers and 10 full page ads (6 ads in Boston Common & 6 ads in Gotham, to be distributed according to your preferences)
- Inclusion in two bonus Not to be Missed Advertorials (50 words of copy and a high resolution image)
Digital
- 6 pieces of sponsored content (each running for 4 weeks and receiving prime placement in the
homepage rotator, for the duration of the program) in each market
- 4 dedicated e-blasts, in each market
- 6 spots in monthly e-newsletter (choice of leaderboard or promotional edit placement), in each market
- 4 sponsored Instagram posts, in each market
- 4 sponsored Twitter posts, in each market
- 4 sponsored Facebook posts, in each market
- ROS advertising for the duration of the program at 33% SOV (970x90 large leaderboard,
300x250 medium rectangle, 300x600 half page, and 728x90 interstitial), in each market
Event Activation
Media Sponsor of Foxwoods Gala in May 2017 - (includes eblast of Foxwoods Gala invitations to our private database, social media surrounding event, event recap online and
in-print in a future issue of Boston Common...additional details TBD)
Total estimated program impressions (including event, print, and digital portions): 5,808,000
Total comittment for Package 2: $110,000
OPTIONAL HAMPTONS ADD-ONS (APPLICABLE FOR EITHER OPTION)
- 3 pieces of sponsored content (each running for 2 weeks and receiving prime placement in the
homepage rotator, for the duration of the program)
- 3 months House Priority advertising for the duration of the program at 33% SOV (970x90 large leaderboard,
300x250 medium rectangle, 300x600 half page, and 728x90 interstitial)
- 3 full page ads in most popular 2017 summer issues
Total committment for Hamptons add-on: $24,000 net
Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.
• Annual Household Income of $250,000 or More
• Income-Producing Assets of $750,000 or More
• Our sites receive over 90,000 unique visitors a month, and generate over 160,000 pageviews.
• We maintain a strong social presence across the US, with 30,000+ Twitter followers, 20,000+
Facebook likes, and 20,000+ Instagram followers.
• We also have a strong email marketing platform, with 18,000+ opt-in email addresses.
• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile.
For further information, please contact:
Shannon Pastuszak
shannon.pastuszak@greengale.com
617.456.1541
