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I AGREE
    

Foxwoods Resort Casino
Intergrated Partnership Opportunity

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PROGRAM OVERVIEW

GreenGale Publishing will partner with Foxwoods Resort Casino via a fully integrated partnership program that will achieve the following:

- Increase brand awareness for Foxwoods Resort Casino by educating GreenGale's readers, online viewers and event guests to all of the unique services & entertainment offered at Foxwoods Resort Casino.
- Creating awareness around Foxwoods Resort Casino's 25 year anniversary.
- Reinforce knowledge of Foxwoods Resort Casino as a premier entertainment venue with top-level service and first class amentities.

PRINT
High-impact advertisements in both Boston Common and Gotham magazine ensure the Foxwoods Resort Casino brand message is delivered to our affluent, sophisticated and culturally-astute readers in both the New York and Boston markets.

DIGITAL
Custom digital programs guaranteed to impactfully reach our online visitors ensuring mobile traffic, conversion growth and subscriber acquisition for Foxwoods Resort Casino beyond the pages of our magazines.

EVENT ACTIVATION 
Exclusive event sponsorship opportunities will connect Foxwoods Resort Casino to Boston Common's network of upscale influencers reinforcing Foxwoods Resort Casino as an innovative leader in the field of entertainment.
 

 

PARTNERSHIP STRATEGY

Print

GreenGale Publishing’s lifestyle publications connect with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant. Filtered through the highest standards of what’s new, cool and need to know, keeping our reader always ahead of the curve. 

Spreads in Boston Common and Gotham ensure the Foxwoods Resort Casino brand message is delivered to our affluent, sophisticated and culturally-astute readers, generating awareness for your brand.

Edit calendar

Spring - Available February 20, 2017 (materials deadline January 16, 2017)  
Late Spring - Available April 17, 2017 (materials deadline March 14, 2017)  
Summer - Available June 16, 2017 (materials deadline May 15, 2017)  
Fall - Available August 18, 2017 (materials deadline July 12, 2017)  
Late Fall - Available October 2, 2017 (materials deadline August 29, 2017)  
Winter - Available November 22, 2017 (materials deadline October 11, 2017)  

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Digital

GreenGale will work in consultation with Foxwoods Resort Casino to create and promote engaging online content. The program will consist of 4 elements:

Sponsored Content

GreenGale will produce custom content relating to Foxwoods Resort Casino. Our online editors will work closely with your team to develop topics that are in line with your marketing goals and objectives. Possible topics ideas could include a combination of (but are not limited to):  

- "Top Gaming Tips for High Rollers"
- "10 Shows at Foxwood Resort Casino You Can't Miss"
- "The Best Restaurants at Foxwoods Resort Casino"
- "Foxwoods Resort Casino Celebrates 25 Years" 
- "Why You Need To Visit Foxwoods Resort Casino This Season" 

GreenGale will ensure that the content resonates with your target audience, while still being timely and relevant to our readers. All content will contain custom CTA encouraging people to visit to Foxwoods Resort Casino.

Social Media Promotion

GreenGale will promote Foxwoods Resort Casino to our engaged followers via our social media channels. Content can be determined after consultation between Foxwoods Resort Casino & GreenGale content editors.

Monthly e-Newsletter Promotion

Foxwoods Resort Casino has the opportunity to participate in our email marketing program, with inclusion in both: 
- Monthly enewsletters (via promo edit or leaderboard display ad)
- Dedicated e-blasts (Content can be determined after consultation between Foxwoods Resort Casino & GreenGale content editors)

ROS Advertising

GreenGale will provide Foxwoods Resort Casino ROS displaying advertising at 33% SOV for the duration of the program (970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, and 728x90 interstitial).

 

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Event Activation

Boston Common events vary in scope and size and we will work with your brand to create organic on-site integration, which could include the following:

Boston Common magazine promotion

- Social media surrounding the event – tagging in your brand
- Post-event coverage in a future issue of Boston Common and online, pending editorial discretion

Access

- Invitations to the event for sponsor’s executives and VIPs—an ideal client entertaining opportunity (qty. TBD)

Promotional Activation

- Brand inclusion on electronic event invitation, delivered to a hand-selected group of tastemakers and influencers
- Logo inclusion on step & repeat

On-Site Activation

- Organic on-site activation, IE: Brand dedicated area for guest engagement, create a custom VIP experience, data capture, etc.
- Brand ambassadors on-site to educate and engage guests
- Opportunity to provide a special gift to guests or VIPs
- Photographer on-site to document brand during the event
- Exclusive access to Boston Common magazine’s network of tastemakers, socialites and influencers
- Sponsor responsible for any additional production costs to on-site installation, product sampling for event, signage, gifting, etc. additional complementary luxury brands will be integrated to enhance overall event experience.

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MARKETS & DELIVERABLES BREAKDOWN

OPTION 1

Boston Common

 Print  
Choice of
- 6 high-impact spreads in each of Boston Common's six 2017 issues 
-OR-
- 2 high-impact back covers and 4 single full page ads in all 2017 issues
- Inclusion in two bonus Not to be Missed Advertorials (50 words of copy and a high resolution image)

Digital  
- 6 pieces of sponsored content (each running for 4 weeks and receiving prime placement in the  
bostoncommon-magazine.com homepage rotator, for the duration of the program)   
- 2 dedicated e-blasts 
- 2 spots in Boston Common monthly e-newsletter (choice of leaderboard or promotional edit placement) 
- 4 sponsored Instagram posts     
- 4 sponsored Twitter posts    
- 4 sponsored Facebook posts    
- 6 months ROS advertising at 33% SOV (970x90 large leaderboard, 
300x250 medium rectangle, 300x600 half page, and 728x90 interstitial)

 Event Activation  
Sponsorship of Men's Event

- Exclusive access to high level, prospective clientele within the event 
- Turnkey event production, including invitation design & distribution, RSVP management, check-in on-site 
- Logo inclusion on event step & repeat 
- Logo inclusion on electronic event invitation, delivered to a hand-selected group of tastemakers and influencers 
- Organic on-site activation, IE: brand dedicated area for guest engagement, create a custom VIP experience, data capture, etc. 
- Brand ambassadors on-site to educate and engage guests 
- Photographer to capture event 
- Social media promotion 
– Tagging in brand 
- Post-event coverage in-book and/or online, pending editorial discretion 
- Opportunity to provide a special gift or experience to guests 
- Invitations to the event for your executives and VIPs—an ideal client entertaining opportunity 
- Client responsible for any additional production costs to production, on-site installation, gifting, product sampling, etc. additional complementary luxury brands will be integrated to enhance overall event experience 

Total estimated program impressions (including print, and digital portions): 2,468,000 

Total comittment for Boston Common program: $67,500

Gotham

 Print  
Choice of
- 6 high-impact spreads in each of Gotham's six 2017 issues 
-OR-
- 2 high-impact back covers and 4 single full page ads in all 2017 issues
- Inclusion in two bonus Not to be Missed Advertorials (50 words of copy and a high resolution image)

Digital 
- 6 pieces of sponsored content (each running for 4 weeks and receiving prime placement in the 
gotham-magazine.com homepage rotator, for the duration of the program)  
- 2 dedicated e-blasts 
- 2 spots in Gotham monthly e-newsletter (choice of leaderboard or promotional edit placement)
- 4 sponsored Instagram posts    
- 4 sponsored Twitter posts   
- 4 sponsored Facebook posts   
- 6 months ROS advertising at 33% SOV (970x90 large leaderboard,
300x250 medium rectangle, 300x600 half page, and 728x90 interstitial)

Total estimated program impressions (including print, and digital portions): 3,340,000 

Total comittment for Gotham program: $61,500

OPTION 2

Boston Common & Gotham

 Print  
Choice of
- 2 back covers and 10 full page ads (6 ads in Boston Common & 6 ads in Gotham, to be distributed according to your preferences)
- Inclusion in two bonus Not to be Missed Advertorials (50 words of copy and a high resolution image)

Digital  
- 6 pieces of sponsored content (each running for 4 weeks and receiving prime placement in the  
homepage rotator, for the duration of the program) in each market
- 4 dedicated e-blasts, in each market
- 6 spots in monthly e-newsletter (choice of leaderboard or promotional edit placement), in each market
- 4 sponsored Instagram posts, in each market  
- 4 sponsored Twitter posts,  in each market  
- 4 sponsored Facebook posts,  in each market  
- ROS advertising for the duration of the program at 33% SOV (970x90 large leaderboard, 
300x250 medium rectangle, 300x600 half page, and 728x90 interstitial), in each market

Event Activation
Media Sponsor of Foxwoods Gala in May 2017 - (includes eblast of Foxwoods Gala invitations to our private database, social media surrounding event, event recap online and in-print in a future issue of Boston Common...additional details TBD)

Total estimated program impressions (including event, print, and digital portions): 5,808,000 

Total comittment for Package 2: $110,000


OPTIONAL HAMPTONS ADD-ONS (APPLICABLE FOR EITHER OPTION)

- 3 pieces of sponsored content (each running for 2 weeks and receiving prime placement in the  
homepage rotator, for the duration of the program)
- 3 months House Priority advertising for the duration of the program at 33% SOV (970x90 large leaderboard, 
300x250 medium rectangle, 300x600 half page, and 728x90 interstitial)
- 3 full page ads in most popular 2017 summer issues

Total committment for Hamptons add-on: $24,000 net



Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $250,000 or More

• Income-Producing Assets of $750,000 or More

Stats

• Our sites receive over 90,000 unique visitors a month, and generate over 160,000 pageviews

• We maintain a strong social presence across the US, with 30,000+ Twitter followers,  20,000+ Facebook likes, and 20,000+ Instagram followers.   

• We also have a strong email marketing platform, with 18,000+ opt-in email addresses.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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THE Boston Common VISITOR

 

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VIDEO - ABOUT Greengale Publishing

For further information, please contact:   

Shannon Pastuszak
shannon.pastuszak@greengale.com
617.456.1541