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I AGREE
    

BOEING
Intergrated Partnership Opportunity

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PROGRAM OVERVIEW

GreenGale Publishing will partner with Boeing via a fully integrated partnership program that will achieve the following:

- Increase brand awareness for Boeing by educating GreenGale's readers, online viewers and event guests to all of the unique services & entertainment offered at Boeing.
- Creating awareness around Boeing.
- Reinforce knowledge of Boeing as a premier airline (or whatever) venue with top-level service and first class amentities.

PRINT
High-impact advertisements in both Boston Common and Gotham magazine ensure the Boeing brand message is delivered to our affluent, sophisticated and culturally-astute readers in both the New York and Boston markets.

DIGITAL
Custom digital programs guaranteed to impactfully reach our online visitors ensuring mobile traffic, conversion growth and subscriber acquisition for Boeing beyond the pages of our magazines.

EVENT ACTIVATION 
Exclusive event sponsorship opportunities will connect Boeing to Boston Common's network of upscale influencers reinforcing Foxwoods Resort Casino as an innovative leader in the field of entertainment.
 

 

PARTNERSHIP STRATEGY

Print

GreenGale Publishing’s lifestyle publications connect with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant. Filtered through the highest standards of what’s new, cool and need to know, keeping our reader always ahead of the curve. 

Spreads in Boston Common and Gotham ensure the Boeing brand message is delivered to our affluent, sophisticated and culturally-astute readers, generating awareness for your brand.

Edit calendar

Spring - Available February 20, 2017 (materials deadline January 16, 2017)  
Late Spring - Available April 17, 2017 (materials deadline March 14, 2017)  
Summer - Available June 16, 2017 (materials deadline May 15, 2017)  
Fall - Available August 18, 2017 (materials deadline July 12, 2017)  
Late Fall - Available October 2, 2017 (materials deadline August 29, 2017)  
Winter - Available November 22, 2017 (materials deadline October 11, 2017)  

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Digital

GreenGale will work in consultation with Boeing to create and promote engaging online content. The program will consist of 4 elements:

Sponsored Content

GreenGale will produce custom content relating to Boeing. Our online editors will work closely with your team to develop topics that are in line with your marketing goals and objectives. Possible topics ideas could include a combination of (but are not limited to):  

- "Why Boeing Is Awesome"
- "Captian Capace: Why I choose Boeing"
- "This Is Your Pilot Speaking: Stories From the Air"
- "Whatever" 

GreenGale will ensure that the content resonates with your target audience, while still being timely and relevant to our readers. All content will contain custom CTA encouraging people to visit to Boeing.

Social Media Promotion

GreenGale will promote Boeing to our engaged followers via our social media channels. Content can be determined after consultation between Boeing & GreenGale content editors.

Monthly e-Newsletter Promotion

Boeing has the opportunity to participate in our email marketing program, with inclusion in both: 
- Monthly enewsletters (via promo edit or leaderboard display ad)
- Dedicated e-blasts (Content can be determined after consultation between Boeing & GreenGale content editors)

ROS Advertising

GreenGale will provide Boeing displaying advertising at 33% SOV for the duration of the program (970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, and 728x90 interstitial).


Deliverables & Commitment

- 2 sponsored content pieces, each running for 2 weeks and receiving prime placement in the austinway.com homepage rotator.  
- 1 dedicated email blast, to be activated at any time during the program duration  
- 2 spots in Austin Way monthly newsletter  
- 2 sponsored Instagram posts   
- 2 sponsored Twitter posts  
- 2 sponsored Facebook posts  
- 1 months ROS advertising at 33% SOV  

 

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THIS IS IF YOU NEED TO ADD MORE CONTENT

MAYBE AN IMAGE HERE

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MARKETS & DELIVERABLES BREAKDOWN

OPTION 1

Boston Common

 Print  
Choice of
- 6 high-impact spreads in each of Boston Common's six 2017 issues 
-OR-
- 2 high-impact back covers and 4 single full page ads in all 2017 issues
- Inclusion in two bonus Not to be Missed Advertorials (50 words of copy and a high resolution image)

Digital  
- 6 pieces of sponsored content (each running for 4 weeks and receiving prime placement in the  
bostoncommon-magazine.com homepage rotator, for the duration of the program)   
- 2 dedicated e-blasts 
- 2 spots in Boston Common monthly e-newsletter (choice of leaderboard or promotional edit placement) 
- 4 sponsored Instagram posts     
- 4 sponsored Twitter posts    
- 4 sponsored Facebook posts    
- 6 months ROS advertising at 33% SOV (970x90 large leaderboard, 
300x250 medium rectangle, 300x600 half page, and 728x90 interstitial)

 Event Activation  
Sponsorship of Men's Event

- Exclusive access to high level, prospective clientele within the event 
- Turnkey event production, including invitation design & distribution, RSVP management, check-in on-site 
- Logo inclusion on event step & repeat 
- Logo inclusion on electronic event invitation, delivered to a hand-selected group of tastemakers and influencers 
- Organic on-site activation, IE: brand dedicated area for guest engagement, create a custom VIP experience, data capture, etc. 
- Brand ambassadors on-site to educate and engage guests 
- Photographer to capture event 
- Social media promotion 
– Tagging in brand 
- Post-event coverage in-book and/or online, pending editorial discretion 
- Opportunity to provide a special gift or experience to guests 
- Invitations to the event for your executives and VIPs—an ideal client entertaining opportunity 
- Client responsible for any additional production costs to production, on-site installation, gifting, product sampling, etc. additional complementary luxury brands will be integrated to enhance overall event experience 

Total estimated program impressions (including print, and digital portions): 2,468,000 

Total comittment for Boston Common program: $67,500

Gotham

 Print  
Choice of
- 6 high-impact spreads in each of Gotham's six 2017 issues 
-OR-
- 2 high-impact back covers and 4 single full page ads in all 2017 issues
- Inclusion in two bonus Not to be Missed Advertorials (50 words of copy and a high resolution image)

Digital 
- 6 pieces of sponsored content (each running for 4 weeks and receiving prime placement in the 
gotham-magazine.com homepage rotator, for the duration of the program)  
- 2 dedicated e-blasts 
- 2 spots in Gotham monthly e-newsletter (choice of leaderboard or promotional edit placement)
- 4 sponsored Instagram posts    
- 4 sponsored Twitter posts   
- 4 sponsored Facebook posts   
- 6 months ROS advertising at 33% SOV (970x90 large leaderboard,
300x250 medium rectangle, 300x600 half page, and 728x90 interstitial)

Total estimated program impressions (including print, and digital portions): 3,340,000 

Total comittment for Gotham program: $61,500

OPTION 2

Boston Common & Gotham

 Print  
Choice of
- 2 back covers and 10 full page ads (6 ads in Boston Common & 6 ads in Gotham, to be distributed according to your preferences)
- Inclusion in two bonus Not to be Missed Advertorials (50 words of copy and a high resolution image)

Digital  
- 6 pieces of sponsored content (each running for 4 weeks and receiving prime placement in the  
homepage rotator, for the duration of the program) in each market
- 4 dedicated e-blasts, in each market
- 6 spots in monthly e-newsletter (choice of leaderboard or promotional edit placement), in each market
- 4 sponsored Instagram posts, in each market  
- 4 sponsored Twitter posts,  in each market  
- 4 sponsored Facebook posts,  in each market  
- ROS advertising for the duration of the program at 33% SOV (970x90 large leaderboard, 
300x250 medium rectangle, 300x600 half page, and 728x90 interstitial), in each market

Event Activation
Media Sponsor of Foxwoods Gala in May 2017 - (includes eblast of Foxwoods Gala invitations to our private database, social media surrounding event, event recap online and in-print in a future issue of Boston Common...additional details TBD)

Total estimated program impressions (including event, print, and digital portions): 5,808,000 

Total comittment for Package 2: $110,000


OPTIONAL HAMPTONS ADD-ONS (APPLICABLE FOR EITHER OPTION)

- 3 pieces of sponsored content (each running for 2 weeks and receiving prime placement in the  
homepage rotator, for the duration of the program)
- 3 months House Priority advertising for the duration of the program at 33% SOV (970x90 large leaderboard, 
300x250 medium rectangle, 300x600 half page, and 728x90 interstitial)
- 3 full page ads in most popular 2017 summer issues

Total committment for Hamptons add-on: $24,000 net



LET'S ASSUME THIS WAS BOS, GOT AND HAM

• Annual Household Income of $250,000 or More

• Income-Producing Assets of $750,000 or More

Stats

• Our sites receive over 918,000 unique visitors a month, and generate over 184,000 pageviews

• We maintain a strong social presence across the US, with 52,000+ Twitter followers,  51,000+ Facebook likes, and 57,000+ Instagram followers.   

• We also have a strong email marketing platform, with 27,000+ opt-in email addresses.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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THE Boston Common VISITOR

 

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