Style star Olivia Palermo debuts her highly anticipated clothing collection—and it oozes the elegance that earned her fevered following.
When asked how her sartorial spark was first ignited, Olivia Palermo responds in signature charming fashion. “My earliest fashion memories are times spent at antique roadshows with my mother and aunt,” she reminisces. Fast-forward several decades, 6.4 million Instagram followers and gazillions of street-style posts later—and her highly anticipated eponymous ready-to-wear collection is finally here. First launched in February, the 84-piece Olivia Palermo Collection boasts her signature style and is meant to be transseasonal. All of the feminine flourishes for which Palermo is known are present: tie-neck blouses, long skirts, delicately detailed jackets and blazers. “Creating my own collection was a natural progression for me. My genuine love and understanding of fashion paired with successful collaborations and more than a decade of learning the ins and outs of the industry had given me the confidence to take the leap,” she says. “The aesthetic of the collection is similar to my own personal style—eclectic while always tailored and polished. These are timeless, elegant pieces that can be easily incorporated into anyone’s wardrobe... but lend themselves to great styling too.” Coyly, Palermo hints at big news from the brand later this fall. “I always have something up my sleeve.”
Photography by: Portrait by Johannes Huebl; photos courtesy of brand